Tune up your SaaS sales pitch with a focus on clarity

For salespeople, your sales pitch is crucial – above all else, it must be crystal clear what you’re trying to sell and what the value is to your prospective customer.

This clarity from the start is critical, because that early impression shapes everything that follows – according to Forrester, the first viable vendor to reach a decision maker and set the buying vision has a 74% average close ratio. And the value of that sale compounds over time. In another survey by Gartner, nearly two-thirds of tech buyers said they would purchase more from existing providers if the value from their initial investment was clearly demonstrated…CONTINUE READING HERE!!!