Demystifying Sales Enablement: What It Is, Why It Matters, And How To Do It Right

To see what selling on steroids looks like, check out companies with the best sales enablement strategies. You’ll discover a lively place, with a lot of things — like revenue, productivity, and win rates — going up, and a lot of things — like speed to revenue, sale cycle period, customer churn, and staff attrition rate — going down.

Sales Enablement is an up-and-down ride that moves the needle where it matters, driving sales teams to peak performance and customers to brand loyalty.

In fact, Aberdeen found that companies with excellent successful Sales Enablement programs have…CONTINUE READING HERE